i stumbled upon him via a video from the 99% Conference talking about our lizard brains and how they hinder our success. i found him incredibly engaging and was keen to know more, so I did some googling (as you do) and signed up for his blog.
what stuck me was his writing style and the fact that he writes about marketing/entrepreneurial/ businessie type things but that his ideas and concepts are transferable to life in general. Often the posts may only be a few lines but what he say has impact and he writes in a very accessible way.
he has also authored 12 best-sellers which I’m yet to get my hands on (summer reading I think) and from what I’ve experienced so far his blog is a good example of the less is more approach.